Yes, I am turning these posts into a bit of a series.
The other day I spoke about how the internet has
revolutionized education by providing educational resources and new procedures for learning. Today I shall speak about free charity.
One time I was talking to Danny and he told me, "I would rather offer my time and myself to help people rather than my money." This is a reasonable statement, considering how many of us teenagers do not have our own money, or if we do, we do not have much of it.
Of course, volunteering is a solution to this problem, but it's hardly the only one. I would argue that because of the internet, there are more ways to offer time instead of money to charity. Here are some of the methods.
Click-to-Donate Sites |
| Free Rice, a website that donates grains of rice when you answer trivia questions |
I would be surprised if any of you haven't seen a click-to-donate site before. For those who don't know how they work, a click-to-donate site raises funds through ad revenue and donates that money to charity. Your click does not directly give money, but your visit does make a difference in the sense that if you hadn't clicked on the link, the ad revenue wouldn't have been generated and the donation would not have been given.
Theoretically, if enough people click the link, a substantial amount of ad revenue will be raised to give a legitimate contribution. For example, during the crisis in Haiti, clicks on
Care2 donated $5,000 to Oxfam America's relief efforts. Other sites donate food, like
Freerice and
The Hunger Site.
Click-to-Donate sites were popular in the beginnings of the internet, but many of these sites were forced to shut down after the dot-com boom. Recently, the idea has been renewed with startups like
Centup, mostly for helping web-based publishers make a profit on their content.
An idea:
I wonder what could happen if this feature was introduced to mobile phone games.Time DepositsWebsites that I refer to as "time deposit" sites work by having an organization pledge a certain amount of money based on how long people participate on the website. For example, the
UNICEF Tap Project donated one day of free water for every ten minutes you left your phone standing still. These donations were funded by Georgio Armani and UNICEF's Next Generation, who pledged to give the amount raised based on how much time was put in.
Percent Donation
These are organizations who will donate a certain percentage of profits on your purchase to a certain charity. A great example of this is Amazon Smile. If you shop at
smile.amazon.com and purchase certain products that fall within the parameters of the program, 0.5% of your purchase price will be donated to the charity of your choice.
Though the number seems minimal, it can build up overtime. More importantly, it's a way of giving a small donation with almost no effort involved. If you were going to buy something from Amazon anyhow, why not use Amazon Smile?
Social Networking Apps
These apps are a bit of a variation on the time deposit model. Users are required to perform a certain activity and share that activity on social media. Corporations sponsor these apps because they are able to advertise through your social media posts. One example of this is
Charity Miles, an app that donates based on how many miles you run, walk, or bike. Another example is the
Donate a Photo app, in which the organization Johnson & Johnson gives a dollar to charity for each daily photo you upload.
A Concluding Note
It is wonderful that there are ways for people to donate time instead of money. On the other hand, and you've probably figured this already, there are a number of flaws with these mechanisms.
These sites require discipline from the user. In order to make a significant different alone, you must remember to return to the site on a regular basis, and most people aren't good at remembering. This discipline takes effort, and that effort may not seem worth it for a user whose donation is time consuming but relatively insubstantial. For the apps that require posting on your facebook, some people may feel uncomfortable forcefully advertising companies like Johnson & Johnson to all of their friends. I know I certainly do.
Additionally, most of these mechanisms require an organization that is willing to pledge money. An organization may prefer giving a simple monetary donation over setting up a complex apparatus that requires them to donate an unpredictable amount of money in the future.
The only direct time to money conversion is the click-to-donate model, which runs into the discipline and substance issue I listed above. Also, we learned from the Facebook stock crash that ad revenue alone does not equate to strong profit.
To me, the website that best addresses these issues is
Free Rice. The website combines the click-to-donate model with gaming. People have fun playing the game in their own right which gives them the reason to invest time, and that ad revenue generated from time leads to more donations.
The ability for the internet to act as a mechanism for free donations many be inherently limited. Still, it does have some impact, and there may be potential for these systems to be improved.
The time of lounging people is a large, untapped resource. I hope the future can bring more possibilities on how to utilize it.